Great Eastern Life Assurance Co Ltd (GE Life) is the oldest life assurance company in Singapore established since 1908. Through its 20,000-strong agency force, it offers every principal form of life, personal accident, health insurance and annuity plans to individuals. It is also involved in loans, investment management and other related insurance business. It also operates in Malaysia and Indonesia. The Company is the largest asset-based life insurance company in Singapore and Malaysia. Currently, one of its main products is investment-linked insurance products. The Company was incorporated in 1999 as the new holding company of the Group. In a scheme of arrangement, GED Life shares in issue then were cancelled and were replaced by the Company's shares and listed on SGX-ST on 29 November 1999.