Serial System Ltd. is an investment holding company, which engages in the distribution of electronic and electrical components. It operates through the following segments: Electronic Components Distribution, Consumer Products Distribution, and Other Businesses. The Electronic Components Distribution segment is involved in the offering of design support, technology solutions and services, materials planning and inventory management. The Consumer Products Distribution segment provides its services in Southeast Asia, Kazakhstan, United Arab Emirates and Bangladesh. The Other Businesses segment focuses on the investment holding and trading, rental of investment properties, advertising media owner and sales, interactive system integrator and technology, hospitality solutions and ethylene oxide sterilization and assembly and distribution of medical devices. The company was founded by Bak Heng Goh in 1988 and is headquartered in Singapore.